Using the Mel·Mel name
Brand use
For the menus, chalkboards and websites that list us. Written so you can get it right in ten seconds.
How it is written
How it is written
| Right | Wrong |
|---|---|
| Mel·Mel | MelMel |
| Mel·Mel | Mel Mel |
| Mel·Mel | Mel-Mel |
| Mel·Mel | MEL·MEL in running text |
One word each side, an interpunct between them, capital M on both. In running text it is Mel·Mel, not all caps — all caps is for the label, not for your menu.
On a menu
On a menu
- “Dulce de leche Mel·Mel” — correct and enough
- “Made with Mel·Mel dulce de leche” — correct
- “Mel·Mel™” — the symbol is ours to use, not yours; please leave it off
What you may say
What you may say about the product
These are printed on our label and you are welcome to repeat them: gluten free, palm oil free, traditional Argentine recipe, made in the USA.
Please do not say
What please do not say
- Kosher — we are not certified. Not on a menu, not on a shelf tag
- Organic — we make no organic claim
- Imported from Argentina — it is an Argentine recipe cooked in Florida, and saying otherwise is a false origin claim
- Sugar free or low sugar — it is dulce de leche
Logo files, label artwork and product photography are available to approved accounts. Ask your sales contact and we will send the current set — please do not pull images off the site or off social.
Next step
Open a wholesale account
One application. Approval opens your pricing, your case sizes and your reorder history.